Bones & Butterflies Apparel:

For the Comfort, for the Style, & for the Chaos...

Bones & Butterflies Apparel is that narrative twist in the saga of your life you didn’t see coming but, wow, are you glad it did.

Picture this: Emerging from the whirlwind of modern chaos, a futuristic vampire rising from a stylish black leather coffin with paisley, plaid, and spray paint splattered all over the surface of it. 

And who’s that knocking? A motley crew straight out of a fevered dream – Millennial Gremlins channeling Eazy-E vibes, a mysterious figure wearing a “V” mask, and a parade of Pop Art Pinups, all dolled up, tatted up, and ready to dial the party up to a “Spring Breakers” frenzy. 

They burst in and fire off a confetti bazooka, and the room gets filled with paper crossbones, butterflies, teddy bears, and broken hearts. Suddenly, the Bluetooth speaker blasts on at Max Volume, and the vampire sits up, starts laughing, looks at his missed calls and says: “Perfect! I love the entrance – but seriously, get to work, we have a ton of sh*t to do today.”

But the updated, more professional version of that scene.

That’s Bones & Butterflies, B&B if you’re into the whole brevity thing, a homage to the beautifully bizarre, a saga dedicated to those moments of glorious disarray, and a relentless pursuit of whatever the hell makes us feel alive.

Transforming Into Something Out of Nothing.

We’re here firing shots – in design, in life, and sure, in those cryptic midnight tweets. But we’re steering clear of the kind of shots that lead to mornings filled with regret and a vague sense of existential dread. And yeah, getting a “Like & Follow” tickles our egos, but we’re equally fascinated by your “Dislikes & Can’t Stands.” Because feedback is feedback, amigo. We’re in it for the long haul.

CONTROLLING THE CHAOS

Our mission? Couldn’t be simpler. We craft the kind of gear that crashes into your wardrobe and instantly finds its home in the “damn, that’s exactly right” pile. We’re slinging tees, hoodies, caps, and anything else we can brand with our defiantly backward B’s, all in the kind of black that makes the dark side seem not so dark after all.


Here’s the deal with Bones & Butterflies: our bravery comes laced with a shot of cynicism. We’re the oddballs who BYO hot sauce to the party because frankly, yours just isn’t cutting it. Our worst fear? Drowning in a sea of mediocrity. That, and a universe where food has the flavor of wet cardboard.

WTF IS CONTROLLED CHAOS?

V3

MARKETING

Buzz Worth Believing In - Disrupting the Ordinary, One Drop at a Time.

We don’t just want to launch products; we want to ignite experiences, hunts, pop-ups, and influencer collabs to bring the B&B vibe to the streets. Stay tuned to find out where our “phygital” apparel evolution will be landing next.

V4

R&D LAB

Sweatshop Boundaries - Forgotten to Unforgettable, Catch the Chaos.

We may be hidden in a building with a buzzer code, but our “Sweatshop” is where creativity comes to life. Join a creative rant, catch an IG story of a custom design sesh at 4am – be part of the narrative. This is not a production as usual facility, not usually.

Let's See How It Goes.

Diving into the B&B ethos is just cracking the cover but try to keep the pace with our limited drops. They’ll likely vanish quicker than that desire to quit vaping tomorrow. Now, Controlled Chaos – that’s the main event. 

We’re cordially inviting you to the chaotic march that is Bones & Butterflies. It’s a ride from zero to hero, one face-palm and freak out at a time. 

WE>B&B<3 

In the world of Bones & Butterflies, made up quotes & emojis are more than digital expressions – we try to match them to our convoluted brand philosophies.  

That one is a testament to our belief in community, our homage to hearts that beat with passion, and our reminder to live vibrantly, vividly, and void of f*#ks to give.

“Memento Vivere Ex Animo.” – Remember to live from the heart. 

Check out the Blogs below for some more colorful commentary...