B&B’s Launch: Like a Record, Baby, Right Round
Who knew that sifting through a hurricane of over 300+ designs could feel like being a freshman lost on the first day of college? Well, minus the part where you ditch class to sell weed and freestyle with your roommates. That was my take on the “selective process” for the first drop of Bones & Butterflies — less about attendance, more about vibe checks.
In the studio, it was like a mad tea party — every sketch a rabbit hole, every color a mood, every design a confession. We had to boil down this creative chaos into just three pieces that could carry the B&B flag — a flag that says, “Yeah, we’re a hot mess, but it’s a beautiful one.”
And I’ll be straight with you — the trio that made the cut? They weren’t even my personal top picks. But they’ve got that “add to cart” charm, and isn’t that the point?
We duked it out, the whole B&B crew of me, myself, and I – in a democracy of doodles and debates. We weren’t just picking patterns; we were curating stories, looking for that sweet spot where a tee turns into a manifesto.
With the final three locked down, it was time to play dress-up with our high-quality blanks — the kind of gear that feels like a second skin, but cooler. The kind that says luxury without needing a trust fund. We tailored our palette to make sure those designs didn’t just stand out, they stood up and did a little dance.
Now, standing on the brink of launch, we’re looking back at the gauntlet we ran — the late nights, the second-guessing, the caffeine overdoses — and damn, it feels good. This collection is a fist bump to identity, a middle finger to the mundane, and a love letter to the beautiful chaos of creation.
So come on, dive into the Bones & Butterflies debut. Grab something that screams your kind of crazy, and let’s make this world a little more us, a little less them.
Here’s to B&B — every stitch tells a tale, every wear’s a journey. Let’s get dressed to the nines in our own damn way.
xX T. Xx ☠️🦋❤️