The Controlled Chaos Experiment

Embark on a journey where fashion meets futurism. The Controlled Chaos Experiment is not just a collection—it’s a movement. A confluence of cutting-edge design and smart technology that puts you ahead of the curve. Discover how we’re transforming the tapestry of style.

The Controlled Chaos Marketing Campaign

Because Bones & Butterflies isn’t just a brand; it’s a testament to the beauty of the unexpected, the art of the accidental. Our journey from crypto curiosity to the fashion frontier is a story stitched in every garment. This campaign? It’s our narrative, woven into the fabric of the digital realm, inviting you to join us in a world where fashion meets technology, and chaos meets control. They always say, “If you can’t beat the chaos, then at least try to control it…”

Incorporating NFC chips into garments, and leveraging Blockchain & GPS location technology to develop an easy to use platform for finding “free” pieces from the B&B Limited Edition drop collection aptly named “Why Not, WTF.” It stands for, “Wearable Treasure Finding”, by the way…

You’ll need to follow our Instagram account to stay up to date on the details. Go to the bottom of this page to check our socials.

OUR PROCESS

How We Do All This...

ABOUT INFUSING NFC TECH

Curated just for you—our exclusive range of Featured Products embodies the essence of Bones & Butterflies. From NFC-enabled wearables to hybrid masterpieces blurring the lines between digital and tangible, these pieces are set to redefine your wardrobe.

“Tap” into authenticity with NFC Technology. Each piece comes with a story—a digital identity that guarantees its place in the future of fashion.

WHAT MAKES B&B DIFFERENT

LIMITED

We don't make a lot of one thing.

STRATEGY

Creative marketing strategies are fun.

DESIGNS

This is the opposite of fast fashion. We are wayy slower.

INTEGRATED

A digital narrative to follow along with.

JOIN THE EXPERIMENT & Grab Some B&B Gear

If you like what you’re hearing, join in on the fun.